Too true… paper cups are “cool.” What some independent coffee shops do in America is give you a discount if you bring your own mug. It’s never very much, but I suppose it’s a good start. Maybe they should start charging for the cups. I think some grocery stores do that for the bags. We need to start taking some of these drastic measures soon…

I think the red cup thing is pretty brilliant from a funny secular point of view, but it’s probably just a marketing thing to them… same with all these companies jumping on the “green” and “sustainability” bandwagon.

Keep the articles coming!