Yet another product?
Have you seen the TV ads for Christian Aid week? If you haven’t you can see them on the Christian Aid web site. There’s also a cartoon version on the Chritian Aid Week site. It’s the TV ads that really gets my goat.
“Christian Aid today unveiled its newest weapon in the fight against global poverty -what it calls The Multiplier.”
Says the press-release.”Like all good ideas, it’s incredibly simple”, says the narrator in the TV ad, “whatever goes in gets multiplied”
There are just so many things wrong with this advert. An imaginary child in my mind says:
“If they’ve got one of them, why don’t they sling some money in it?”
I can think of so many reasons why I don’t like this campaign and I want to hear someone else’s opinion: please go watch the videos — there are low-bandwidth versions in case youre somewhere where the Internet is slow — and let me know what you think.
Lydia Says:
I’m not in the right mood to sensibly critique but I watched the cartoon one and I found it irritating. Havent bees been reproducing for some time without a big machine? Why do the people who own the empty beehives get stung at the end? I guess they feel they have to have some kind of theme. I know there are lots of people who read this who have a much much better idea than I have of what Christian Aid actually does with its money so I’ve got no idea how useful their work actually is but I’d love to know what happens outside of the adverts.
May 13th, 2006 at 10:08 pmchristine Says:
Hey Mark. Just catching up on your blog. I had a look at the ad. I have to say I didn’t get it. I’m not in the least bit objective though. Since returning home, I become nauseous if I happen to catch a christian children’s fund on tv. Today, I hung up on a Feed the Children solicitor, as I felt my throat constrict. And that multiplier ad gave me the same, immediate, visceral reaction. Can’t yet explain it but do know that “charity” does not mean to me what it did pre-Kenya. And those ads seem, well, evil. Hope you are well, C
June 1st, 2006 at 6:29 am